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What Is Niche Marketing?

This is going to be one of the most well defined post that I create for a number of reasons.  People that are looking to earn money on-line or are the least bit curious about what it takes to get started are in need of this information.  Niche Marketing is big business for small business owners.

Major corporations aren't really that interested in niche marketing, as it is too small an arena for them. But someone that is clever enough to see the benefit in looking into specifics when it comes to products and services can and will benefit greatly from delving into this very lucrative arena.

Here we will go on to defined Niche Marketing in the simplest terms I can think of, as most people will not really be able to grasp the wordy and sophisticated babble of more publisher.  Also, there will be examples given that we hope will make it even easier to understand.

Niche Marketing Defined:

Niche Marketing is taking smaller areas of businesses, products or services and promoting them to a target audienceⁱ that has a special interest in them. Introducing them to new potential customers by highlighting there features, benefits, price and how to obtain them.

To be honest, it don't have to be that the audience have a special interest in it but use them from time to time.  Either way special interest or not it is something that a consumer uses.  This can be done on-line or off-line, contrary to what some publishers write.

We will give you two examples of how one can take a specific niche and earn money on-line and I will give two examples how a person can do the same thing off-line  The products and service will vary to make it practical for anyone that may wish to used these niches to start supplementing there income.

For our on-line example we will use the following three niches:

1. Travel
2. Heath & Fitness

Each of these are very hot niches to tap into. However, to win the bid for the keywords will take some doing. But dealing with key words is another post in and of itself that we hope to deal with in the near future. Suffice it to day that there are a lot of tools out there that can make this job relatively easy for you. We will cover that too.

Travel

In respect to keywords “travel” is the most popular term used to deal with a broad range of activities. So, you can chose from this word other key terms that are used by people that travel for instance “Vacation”. I don't know where you are right now but I'm in Philadelphia, PA and we are freezing!
If a person is interested in this particular niche and want to tap into the vacationing crowd creating an article. Blog post, mine website, web page or other forms of content about that keyword talking about where the hot spots are would possibly give them an edge in reaching their target marketⁱⁱ. This is where Affiliate Marketing comes into play.

If the publisher is not a business owner that has a travel agency, Affiliate Marketing is the best way to tap into that market without spending the thousands of dollars that the business owner spent to earn money in this market. Also, there is tapping into the merchant's that sale vacation packages and allows other to earn money from promoting their serviceⁱⁱⁱ

So creating an article, not selling vacation packages, but pre-selling them. You want to just talk about it. What are some of the best spots to go to for someone like me that don't like the fidget cold of winter of the upper east coast (i.e., Philadelphia, PA)? Where can I find nice weather, beaches, sand and exotic non-alcoholic drinks?

After answering as many of the questions you think your target market will be asking: you include the “How” they can achieve this goal to escape the cold and where they can do it. You give them the link to you affiliate page you were given by whatever company you choose to use.

Health & Fitness

This is a very very broad area to market. There are so many areas within this niche to market it might send you into a mind spin for a minute. Health & Fitness is, in and of itself, a niche within the Wellness Industry and has tons of potential when it comes to helping people resolve issue they may have with their various health issue.

Just to be clear, Wellness doesn't mean that you are not sick or have a chronic issue. A person can be malnourished and able to bench press 400 lds. Someone can be Diabetics and look just as well as any other person you meet. So, dealing with wellness issue doesn't necessitate a chronic illness that one has to be hospitalized for, can't function normally or need emergent medical attention. So, wellness is dealing with existing issue in the health of people and animals.

I will used “Cleansing” for this example. Why? It is something that I am particularly passionate about and can write for hours, days, months and years about. Personally, I have a very serious health issue, High Blood Pressure (The Silent Killer). I come from a family that has a verity of health issue from heart failure to cancer. So, maintaining myself on a cellular level is vital to my staying healthy.

Cleansing doesn't only deal with colon health. Putting into the body the much needed nutrients to keep us functioning properly is the most important thing. With the innovation of Genetically Modified Organisms that have for the most part taken over what we eat these days, being malnourished^iv is practically the norm for many of us.

So taking on this niche can be down by creating a relationship like the one above and doing the usual in respect to content that pre-sells (i.e., informs) and show the how, who, what when and where to go to be able to remedy this issue.

Provide more useful information and direct you visitor to your affiliate sales page and let it do the selling for you.

That's it for my on-line examples.

As for off-line niche marketing? This is for my brothers and sister on their grind. This is where I started as a business owner and will always have love for this particular group of business owners. They take it to heart and work face to face, hand to hand and person to person with the public and do a great job at it.
Niche Marketing off-line just like on-line has tons of potential for major earnings. Unlike on-line where you can start for $0.00-$1,000, off-line requires some investment. Therefore I will use two product that are low investment items. For my two examples here I will used the following products:

1. Socks
   
2. Thermals
   

It's Winter! What better two product to use?! Plus, I like sock and thermals as start-ups to bigger and better things!
Here I'm going go combine the two for the sake of keeping my post short as I promised. This was a matter that required more detail than its sister issue^v.

Socks

They come in so many verities so I will narrow it down to three categories

1. Men
   
2. Women
   
3. Children (male & female)
   

Any one of these are sure money maker and can be the sole product that a person markets for years on end. There is never a time when people don't want or need socks. They are so many incidents that bring about the need for them. They wear out, get lost, the One Sock Monster gets them in the washer or dryer, the list goes on.

This creates a demand and your target market is any and everyone with at least on foot. There's no one that is without need for socks. A customer base that I have not seen covered on a major leave is children socks. Almost every vendor I've seen supple men and women but not children. So, children socks can be a market that's tapped into and great benefit can be brought to this segment and profit for the marketer that is savvy enough to invest in the product.

Thermals:
This is a seasonal product that if marketed properly can be an year around money maker. I'm in Philadelphia, Pa where it is cold October-March. This is a window, that in most cities, you can market thermals and earn a nice income. For the rest of the year you have those places that have year around Winter where you can tap into those area on-line.

So, in closing this post Niche Marketing is simply finding an area of business, a product or service that is sought after and put yourself between the merchant and the customer. Promoting, publishings and article writing to inform you target market so they can learn the what, when, why where and how to obtain what it is they are looking for.

Take your time and research the various opportunities that exist so you work in an area of knowledge that you are familiar with so you... truly you can express the information as passionately as you want and in an expert manner. Not selling but pre-selling your visitors so they will go to the sales page and let that sell for you.

This is one of the simplest ways to earn money on-line and it just happen to be fun too. Make it your past-time and it will take on a life of its own and you will be pleased with what it becomes.

Endnotes:
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iIn marketing advertising, a target audience, is a specific group of people within a target market at with a product of the marketing message of a product is aimed at... … http://en.wikipedia.org/wiki/Target_audience

iiA target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy... http://en.wikipedia.org/wiki/Target_market

iiiCheck out my article “What Is Affiliate Marketing?” [Put link to post here]

iv Is the condition that results from eating a diet in which certain nutrients are lacking, in excess (too high in intake), or in the wrong proportions.[1][2] The verb form is "malnourished"; "malnourishment" is sometimes used instead of "malnutrition"

http://en.wikipedia.org/wiki/Malnutrition

vAffiliate Marketing and Network Marketing